PRNEWSWIRE.COM – Great Oregon Wine Company (GOWC), a McMinnville– based winery producing pinot noir, pinot gris and rose, today announced support between its top-selling wine brand, Rascal®, and The Humane Society of the United States (HSUS).
Rascal is a premium Oregon wine, available in pinot noir and pinot gris varietals, produced by the Great Oregon Wine Company. The label, featuring an angelic dog silhouette, represents a wine that grabs the eye and heart while maintaining an approachable price point.
On behalf of Rascal, GOWC is donating $20,000 to HSUS in 2017. GOWC will also donate product throughout the year to HSUS’ fundraising events. GOWC, the makers of Rascal, felt a certain kinship with The Humane Society of the United States’ mission to promote the humane treatment of animals and is pleased to support their animal rescue efforts.
“The Rascal brand has been wildly successful. Our Pinot Noir is among the top selling Oregon Pinot Noirs in the US and in Oregon,” said Ari Walker, CEO of GOWC. “We felt that it was time to give back and wanted to identify a charity with which we truly identified. The Humane Society of the United States fosters respect, understanding and compassion for all creatures, and that’s something that we can truly support as a brand.”
All $20,000 of GOWC’s donation will help fund HSUS’ Animal Rescue Team efforts. The Animal Rescue Team works with law enforcement to investigate animal cruelty, targeting some of the worst cases of animal abuse nationwide. Every year, the team rescues thousands of animals from puppy mills, animal fighting operations, natural disasters and other situations where animals suffer from life-threatening cruelty and neglect, as well as providing expert animal rescue response for natural disasters.
GOWC cares deeply about animal protection and coordinated a pet supply donation drive over the 2016 holiday season to benefit the Denver Dumb Friends League, as part of the company’s corporate social responsibility initiative.
About Great Oregon Wine Company
Great Oregon Wine Company produces wines of the highest quality that are also great values. Every GOWC wine is approved by a Master Sommelier prior to release. In addition to Rascal, GOWC produces Great Oregon Wine Company Willamette Valley Pinot Noir and Great Oregon Wine Company “Rose City” Willamette Valley Rose. The winery also produces Great Oregon Wine Company Pinot Noir, Pinot Gris and Rose in single-serve cans. For more information visit greatoregonwine.com.
Great Oregon Wine Company, PR Newswire